Recently, high-end mobile phones in China have been launched in large numbers. Faced with huge market competition, the price of old iPhones has almost been cut in half.
It is understood that the price of the 128G version of the iPhone 13 has plunged below 2,800 yuan, falling to a historical low. iPhone sales have risen after the price cut. It is reported that after the price of the iPhone 13 was cut in half, sales increased 10 times.
In the latest Q1 financial report for fiscal year 2025, Apple’s revenue for the quarter hit a record high of US$124.3 billion, mainly due to the strong performance of software services and hardware products such as iPad and Mac. Although iPhone sales were slightly lower than market expectations, Apple maintained steady growth in other markets around the world.