Sweetshop 为 MediaTek 打造全新广告片

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Sweetshop 联手 DDB 中国,为半导体品牌 MediaTek 制作了一支全新的广告作品。该广告片由新晋导演 Evany 执导。

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这部活力十足的影片拍摄于上海,使观众全程沉浸于活力无限的科技感和城市氛围中。短片运用丝滑流畅的镜头探索芯片的内部世界。身临其境的你会感到摄像机正在努力追赶 MediaTek 芯片 Wi-Fi 功能的速度。

对场景的渲染和描绘干脆有力:快节奏的游戏镜头突出了芯片强大的性能。时尚的夜间聚会场景展现了芯片的能力,即使在光线较弱的情况下,也能拍摄出细致动人的高清视频。

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导演 Evany 说:“执导这部影片的过程十分有趣,作品非常令人满意。我们做出了很多尝试和编辑技术,来展示芯片到底有多先进。希望 MediaTek 用户会喜欢这部影片,就像我们喜欢制作这部影片一样。”

点击观看作品:https://wdrv.it/d00df3eea

Credits

Client: MediaTek Inc.

Product: MediaTek, Dimensity 9200

Marketing Head: Steve Lai

Agency: DDB China Group

Deputy General Manager: Algra Chan

Executive Creative Director: Awing Chen

Senior Account Director: Amber Wang

Producer: Cherry Wang

Art Director: Evelyn Jeng

Copy Writer: Sean Gao

Production Company: Sweetshop Shanghai

Director: Evany

DOP: Hui An

Regional Managing Director: Laura Geagea

Managing Director: Catherine Law

Producer: Areta Mak

Bidding Producer: April Lee

1st AD: Jason Cen

Production Assistant: Touie Li

Production Assistant: Greyson Chen

Production Assistant: Mengchen Jiang

Line Producer: Ryan Li

Production Manager: Dongdong Chen

Art Director: BoBo Shi

Offline Editor: Xin Lin

Post Production: Juice, Shanghai

Post Producer: Sherry Qian & Tang Tang

Colourist: Simon Astbury

Online: Eva Wu & Samson Yeung

Sound Studio: Line-in Music Studio, Shanghai

Studio Producer: Tina Wang

Mixing Engineer: Yu Xie