Incorporated on January 8, 1997, the company is headquartered in Wuhu City, Anhui Province, and its current chairman and general manager is Yin Tongyue.
The company’s products cover passenger cars, commercial vehicles, mini-vehicles, etc. In August 2016, Chery was ranked 450th in the “2016 China’s Top 500 Enterprises”, and in 2019, Chery was ranked 90th in the “One Belt, One Road” list of China’s Top 100 Enterprises. In 2020, Chery ranked first in the list of top 100 invention patents in Anhui Province.
Chery Group now has four brands: Chery, Jetour, Exeed and iCAR.
On March 4, 2024, Chery Group’s four brands Chery, Exeed, Jetour and iCAR jointly announced a lifetime warranty for the whole series of models + used cars, becoming the industry’s only first automobile company to offer a lifetime warranty for the whole series of models of the group’s entire brand + used cars.
Development Background
Chery Automobile Co., Ltd. originated from the automobile project of Wuhu Municipal Government in Anhui Province. The local government of Wuhu has wanted to do automobile projects for a long time. In 1992-1993 economic overheating period, Wuhu, a village-run factory annual profits of nearly 100 million dollars to make the economic backwardness of the local government leaders to do the idea of automobile. The original plan was to cooperate with FAW, but it didn’t work out.
Chery Automobile Co., Ltd. in January 1995 during a study tour of the European automotive industry, learned that a British Ford engine production line to be sold, Wuhu, Anhui Province, the leaders then seize this opportunity to dry up the project. Due to national policy restrictions on car projects, can only be carried out in secret, so the project started to take the internal code name for the “951 project” (that is, the country’s Ninth Five-Year Plan during the number one project in Anhui), openly known as the “Anhui Automotive Parts and Accessory Systems Industry Corporation (Preparatory Office) “.The company always kept a low profile externally.
Development history
On December 18, 1999, the first Chery sedan rolled off the production line, and on August 22, 2007, Chery rolled off the production line of its one millionth car, marking the fact that Chery has achieved the first stage of building its own brand through independent innovation, and is heading towards the new goal of building its own international famous brand through open innovation.
Chery now has passenger car company, engine company, transmission company, automotive engineering research institute, planning and design institute, test technology center and other production, research and development units, with an annual output of 900,000 vehicles, 900,000 sets of engine and transmission production capacity.
English Definition
CHERY is the English word CHEERY minus an “E”, which expresses the enterprise’s concept of pursuing hard and never satisfied with the status of the present.
Brand Positioning
Chery Automobile is a rational and trustworthy Chinese automobile brand with a strong commitment to technology, quality and reliability, built for practical and enterprising people who understand the joy of life and are willing to share it with those who are the backbone of various fields in the society.
Chinese society is experiencing rapid development and great changes, in the chaos of change, there is such a group of people: they are not moved by appearances, can see the essence of things; they are committed to their own work, while enjoying the wisdom and persistence to get social recognition, and as a fun of life; they are dare to dream, dare to break into the future, full of vision for the future and pragmatic and enterprising class.
Product Sales
In July 2023, Chery announced its June 2023 and year-to-date 2023 sales. The data showed that Chery Holding Group sold 145,235 automobiles in the month, a year-on-year increase of 38.3%, and a total of 741,429 automobiles were sold from January to June, a year-on-year increase of 56%, an achievement which was officially said to have set a new record for semiannual sales in the history of the company.
August 4, 2023 Chery Group’s July sales hit a record high of 150,500 units, and cumulative sales from January to July reached 891,900 units, up 47% year-on-year. The Chery brand, Jetour brand and Exeed brand all saw varying degrees of sales growth.