On Nov. 1st, 2024, China’s Urban MICE Industry Cooperation Conference & Releaseof MICEIndustry Competitiveness Indexesin Chinese Cities were held in Chengdu. According to the Report on the MICEIndustry Competitiveness Indexes in Chinese Cities 2023, Chengdu ranked fifth overall and fourth in terms of professional exhibition competitiveness index.
The competitiveness index reflects the development and potential of MICEs in Chinese cities. In 2023, numerous internationally renowned exhibitions, such as the 108th National Sugar and Wine Fair and the 19th Western China International Fair, were held in Chengdu, not only showcasingthe city’s industrial characteristics, but also driving its development.
The competitiveness of MICE industry in Chengdu comprises three aspects: balanced development of exhibitions and conferences, integration of industrial characteristics, as well as internationalization and branding. Responding to the shift of MICE economy from rapid growthto high-quality development, the industry aims at diversified development such as “MICE+” and “+MICE”.