Global leading information technology research and analysis organization Gartner has released the “China Context: Market Guide for Content Services Platforms,” providing an in-depth analysis of the Chinese content services platform market. This guide offers crucial decision-making insights with an international perspective for domestic content services platform leaders. Tezign DAM (Digital Asset Management) platform has been recognized as a recommended service provider in this report.
Recently, Tezign Technology was also selected as the only DAM supplier in China in Forrester’s latest report, “The Digital Asset Management Systems Landscape, 2023 Q4.” Tezign stands as the only Chinese content technology startup included in reports from both leading international independent analytical organizations, Gartner and Forrester.
The Gartner report highlights the continuous growth of China’s content services platform market, along with significant challenges and trends. On one hand, many enterprises have started using collaborative applications or cloud office suites, providing basic content collaboration capabilities. However, they lack comprehensive functionalities compared to dedicated content services platforms, hindering effective content management as they grapple with the increasing volume of digital content. On the other hand, the rapid growth of unstructured data is affecting business operations, increasing the importance of content services platforms as tools to manage such data. Considering the Chinese context, the Gartner report identifies three major specialized areas of content services applications: electronic archives, financial invoices, and content marketing and digital asset management.
Regarding content marketing and digital asset management, Gartner points out that the landscape of content marketing has significantly changed with the rise of social media and short video platforms. Enterprises are seeking solutions that can handle a broader range of media formats, including text, images, audio, and video. Additionally, China’s Data Security Law (DSL) and Personal Information Protection Law (PIPL) are influencing the development of domestic content services platforms. These laws require companies to strictly adhere to data security and privacy rules when collecting, storing, using, and sharing content. In this context, enterprise content services platforms not only serve as systems for managing and distributing content but also as tools to comply with these legal requirements.
Tezign , with its outstanding DAM product capabilities, excellent business practices, and innovative exploration in combining DAM with generative artificial intelligence, has been included in the report. Tezign represents a typical vendor in Gartner’s report, assisting brands in achieving brand consistency, easy internal and external collaboration, scientific content utilization, system integration connectivity, and content management security.
Tezign has grown to become a unicorn enterprise trusted by leading companies in various industries, including fast-moving consumer goods, beauty, fashion, retail, manufacturing, pharmaceuticals, automotive, finance, and more. Some of its clients include Alibaba, Unilever, Procter & Gamble, Novartis Pharmaceuticals, L’Oréal, Shiseido, Adidas, Xtep, Ubras, Chow Tai Fook, Caterpillar, Lenovo, Aptar, Bosch, Stanley Black & Decker, McDonald’s, Starbucks, Audi, Porsche, and other global leading brands.
Tezign Technology has also received various other recognitions. Recently, Tezign Technology, as the only DAM service provider in China, was included in the latest DAM report by the renowned international research organization Forrester. In addition, Tezign Technology actively explores the combination of technology and creativity, building the AIGC builder and creator conference. In 2023, Tezign organized the WDCC AIGC Digital Design Exhibition, hosted the WAIC AIGC Industry Forum.
In the future, Tezign Technology will continue to strengthen product innovation, empowering society and businesses with technology-driven creativity, and supporting brands in achieving more efficient, high-quality content creation, management, distribution and analysis. To build and create!