The globally renowned market research firm, Forrester, has recently unveiled its latest report titled “The Digital Asset Management Systems Landscape, 2023 Q4,” providing a comprehensive analysis of the global content asset management market. This in-depth study delves into various dimensions, including market size, product capabilities, service regions, best practices, scalability, and innovative exploration. The report identifies the leading Digital Asset Management (DAM) products globally, with the aim of assisting brands in understanding the market focus and differentiating capabilities of these vendors, offering crucial insights for enterprises in their DAM product selection.
Tezign, with its exceptional DAM product capabilities, outstanding commercial practices, and innovative integration of DAM with Generative AI, has earned a spot in this esteemed report. Tezign proudly stands as the only DAM provider from China to be included in this exclusive selection of global leaders.
This recognition by Forrester underscores Tezign’s commitment to delivering outstanding DAM solutions and its forward-thinking approach in harnessing the potential of generative AI to enhance content asset management. Tezign’s inclusion in the report highlights its unique contributions to the DAM landscape, solidifying its position as an industry trailblazer and reaffirming its status as a pioneering force in the world of digital asset management.
DAM systems centrally manage and securely distribute rich-media assets. In Forrester’s Budget Planning Survey, 2023, 59% of technology decision-makers anticipate an increase in DAM technology budget. Forrester defines DAM as: An enterprise technology platform that enables the production, management, and digital rights-managed distribution of rich-media assets such as images, audio, and video at scale.
A DAM allows organizations to enrich digital experiences through creative and immersive content created with images, audio, and video files, which are delivered directly to the digital touchpoint or to adjacent front-office systems, such as a web content management system (CMS), enterprise content management (ECM) suite, production information management (PIM), e-commerce, and marketing automation system for experience assembly. This allows the most engaging assets of an organization’s digital experience to be securely rendered on consumer and employee touchpoints with the highest level of optimization — improving experiences and increasing employee and customer satisfaction.
Forrester identifies the following core use cases for this market: Acquire/grow customers through performant assets; reduce time to market with asset management; increase asset reuse to reduce production spend; and distribute assets with digital rights management. These are the use cases that buyers most frequently seek and that they expect DAM vendors to address. Beyond these core use cases, buyers often look for vendors that focus on certain extended use cases. Forrester identifies the following use cases as extended: Reduce costs through asset transformation; increase efficiencies through persona-based UIs; streamline content creation with app widgets; manage enterprise assets (employee and customer); distribute long-form video for media production; and improve brand equity and governance. Some buyers look to address these use cases in addition to the core ones, but DAMsolutions may less commonly address them.
While Forrester has highlighted the top three expansion use cases that are of particular interest to DAM vendors in this report, it’s important to note that Tezign’s DAM solution goes above and beyond. Tezign DAM not only meets all the core use cases but also excels in expansion use cases. Moreover, Tezign is actively exploring the integration of generative artificial intelligence technology with DAM to assist brand clients in achieving brand content consistency, streamlined collaboration both internally and externally, data-driven content usage insights, seamless system integrations, and robust content management security.
Tezign Technology has evolved into a trusted unicorn enterprise, serving over 200 leading enterprise clients across various industries including fast-moving consumer goods, beauty and cosmetics, fashion, retail, manufacturing, pharmaceuticals, automotive, and finance. Some of the prominent global brands that rely on Tezign’s services include Alibaba, Unilever, Procter & Gamble, Novartis Pharmaceuticals, L’Oréal, Shiseido, Flowers of March, Adidas, Descente, Xtep, Ubras, Chow Tai Fook, Caterpillar, Lenovo, Apptar, Bosch, Stanley Black & Decker, McDonald’s, Starbucks, Audi, Porsche, among others.
In the era of content commerce, content has emerged as a fundamental capability that businesses must possess, seamlessly woven into every facet of brand management. Forward-thinking brands recognize that just as they prioritize product assets and user assets, they must also place a high value on digital content assets. Every enduring brand has undergone a specialized journey in constructing and managing a content asset ecosystem. The technology of DAM (Digital Asset Management) introduces new dimensions of creativity and possibilities in building these content asset systems.
Looking ahead, Tezign Technology is committed to continuously enhancing product innovation, harnessing the power of technology to fuel imagination in both society and commerce. Our aim is to empower brands to achieve more efficient, higher-quality content creation, management, distribution, and analysis, ultimately crafting exceptional customer experiences. It’s time to build and create!