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\u8d8a\u662f\u56f0\u96be\u3001\u590d\u6742\u73af\u5883,\u8d8a\u9700\u8981\u62b1\u56e2\u53d6\u706b\u96c6\u601d\u5e7f\u76ca\u30022020\u5e74,\u6211\u4eec\u6bd4\u4ee5\u5f80\u90fd\u66f4\u9700\u8981\u62d3\u5bbd\u89c6\u91ce\u3001\u6253\u7834\u8fb9\u754c,\u901a\u8fc7\u591a\u5143\u5bf9\u8bdd\u91cd\u65b0\u601d\u8003\u201c\u589e\u957f\u201d\u3002\u4e3a\u6b64,\u7531\u8749\u5927\u5e08\u643a\u624b\u8749\u5988\u5988\u6570\u636e\u53d1\u8d77GMCA\u5168\u7403\u79fb\u52a8\u884c\u4e1a\u589e\u957f\u5cf0\u4f1a\u66a8\u7b2c\u4e8c\u5c4a\u8749\u9e23\u5956\u9881\u5956\u76db\u5178\u5982\u7ea6\u800c\u81f3,\u5c4a\u65f6,\u6295\u8d44\u4eba\u3001\u4f01\u4e1a\u5bb6\u3001\u521b\u4e1a\u8005\u3001\u6d41\u91cf\u64cd\u76d8\u624b\u7b49\u5c06\u9f50\u805a\u4e00\u5802,\u4e00\u8d77\u590d\u76d82020\u884c\u4e1a\u771f\u76f8,\u63a2\u7a762021\u8d8b\u52bf\u3002<\/p>\n

\u9876\u7ea7\u9635\u5bb9\u4e28\u5dc5\u5cf0\u5bf9\u8bdd<\/strong><\/p>\n

GMCA\u5168\u7403\u79fb\u52a8\u884c\u4e1a\u589e\u957f\u5cf0\u4f1a(Global Marketing Cicada Awards \u4ee5\u4e0b\u7b80\u79f0GMCA)\u66a8\u7b2c\u4e8c\u5c4a\u8749\u9e23\u5956\u9881\u5956\u76db\u5178\u662f\u7531\u8749\u5927\u5e08\u548c\u8749\u5988\u5988\u8054\u5408\u4e3b\u529e\u7684\u884c\u4e1a\u76db\u4f1a,\u5c06\u4e8e2020\u5e7412\u670818\u65e5\u5728\u5e7f\u5dde\u9999\u683c\u91cc\u62c9\u5927\u9152\u5e97\u4e3e\u884c\u3002\u5927\u4f1a\u4ee5\u201c\u589e\u91cf2021\u201d\u4e3a\u4e3b\u9898,\u5c06\u4ece\u5927\u6570\u636e\u89d2\u5ea6\u4e13\u4e1a\u89e3\u8bfb\u79fb\u52a8\u589e\u957f\u548c\u76f4\u64ad\u7535\u5546\u9886\u57df\u672a\u6765\u8d8b\u52bf,\u94fe\u63a5\u65b0\u89c2\u70b9\u65b0\u667a\u6167,\u52a9\u529b\u79fb\u52a8\u4e92\u8054\u7f51\u4eba\u4ece\u7528\u6237\u589e\u957f\u548c\u53d8\u73b0\u751f\u5b58\u89d2\u5ea6\u63a2\u5bfb\u7834\u5c40\u65b9\u6cd5,\u53d1\u6398\u76f4\u64ad\u5e26\u8d27\u65b0\u8d8b\u52bf,\u6355\u83b7\u6d41\u91cf\u589e\u957f\u7ea2\u5229,\u9884\u8ba1\u53c2\u4f1a\u4eba\u5458\u5c06\u8fbe\u52303000\u4eba\u3002<\/p>\n

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5\u5927\u7bc7\u7ae014\u573a\u4e3b\u9898\u6f14\u8bb2,GMCA\u5cf0\u4f1a\u5c06\u5173\u952e\u5b57\u9501\u5b9a\u5728\u201c\u9884\u89c1\u201d\u3001\u201c\u8d8b\u52bf\u201d\u3001\u201c\u805a\u529b\u201d\u548c\u201c\u589e\u957f\u201d\u3002<\/p>\n

Part1\u3010\u673a\u9047\u6311\u6218\u3011\u5c40\u52bf\u91cd\u6784,\u4e58\u98ce\u7834\u6d6a<\/strong><\/p>\n

\u90a2\u4e1c\u8fdb,\u8749\u5927\u5e08&\u8749\u5988\u5988\u6570\u636e \u521b\u59cb\u4eba&CEO,\u6bd5\u4e1a\u4e8e\u5317\u5e08\u5927\u548cOSU,\u7f8e\u56fdNasdaq\u4e0a\u5e02\u516c\u53f8Eventbrite\u79fb\u52a8\u4e92\u8054\u7f51\u56e2\u961f\u521b\u59cb\u6210\u5458,\u5728\u7845\u8c37\u5de5\u4f5c\u5341\u4f59\u5e74,\u66fe\u4efb\u7f8e\u56fdAutodesk\u516c\u53f8\u6280\u672f\u4f20\u9053\u8005\u30022013\u5e74\u81f3\u4eca,\u5148\u540e\u521b\u7acb\u8749\u5927\u5e08\u53ca\u8749\u5988\u5988\u6570\u636e\u3002\u5728GMCA\u73b0\u573a,\u4ed6\u5c06\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2\u300a\u300c\u6570\u636e\u8d4b\u80fd\u300d\u5927\u6570\u636e\u65f6\u4ee3,\u5982\u4f55\u8d4b\u80fd\u4f01\u4e1a\u5feb\u901f\u589e\u957f\u300b\u3002<\/p>\n

\u738b\u665f,\u82f1\u8bfa\u5929\u4f7f\u57fa\u91d1\u5408\u4f19\u4eba,\u6700\u65e9\u7684\u4e92\u8054\u7f51\u4ece\u4e1a\u8005,\u701b\u6d77\u5a01\u3001\u641c\u72d0\u65e9\u671f\u5458\u5de5\u3002\u6295\u8d44\u6848\u4f8b\u5305\u62ec\u79ef\u76ee\u3001Instreet\u3001\u68a6\u60f3\u52a0\u3001\u591a\u5f69\u6295\u3001\u5bbe\u679c\u6d88\u6d88\u6d88\u3001\u9014\u725b\u65c5\u884c\u7f51\u7b49\u3002\u5728GMCA\u73b0\u573a,\u4ed6\u5c06\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2\u300a\u300c2021\u521b\u6295\u8d8b\u52bf\u300d\u53d1\u73b0\u4e0b\u4e00\u4e2aN\u500d\u6570\u7684\u4ea7\u4e1a\u8d5b\u9053\u300b\u3002<\/p>\n

\u6797\u5747\u5168,\u4e09\u4e03\u4e92\u5a31\u6295\u8d44\u526f\u603b\u88c1,\u7f8e\u56fd\u970d\u7279\u5546\u5b66\u9662MBA,\u540c\u65f6\u62e5\u6709\u82f1\u5c5e\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66(UBC)\u91d1\u878d\u5b66\u548c\u5fc3\u7406\u5b66\u53cc\u5b66\u4f4d\u3002\u66fe\u62c5\u4efb\u4e1c\u7396\u8d44\u672c\u521b\u59cb\u5408\u4f19\u4eba\u3001\u65b0\u8fdb\u521b\u6295\u526f\u603b\u88c1,\u671f\u95f4\u4e3b\u5bfc\u5e76\u53c2\u4e0e\u7684\u4e2d\u7f8e\u6295\u8d44\u9879\u76ee\u8fd1\u767e\u4e2a,\u6295\u8d44\u6848\u4f8b\u6709\u8d2a\u5403\u86c7\u5927\u4f5c\u6218\u3001\u72fc\u4eba\u6740\u3001GrubMarket\u3001Architect\u3001KaDa\u6545\u4e8b\u3001Wake\u3001\u79ef\u76ee\u7b49,\u6295\u8d44\u9886\u57df\u805a\u7126\u5728\u6587\u521b\u3001\u6559\u80b2\u3001\u793e\u4ea4\u4ee5\u53ca\u524d\u6cbf\u6280\u672f\u3002\u5728GMCA\u73b0\u573a,\u4ed6\u5c06\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2\u300a\u300c\u6587\u5a31\u751f\u6001\u300d\u5982\u4f55\u6253\u9020\u95ed\u73af\u5f0f\u6587\u5a31\u751f\u6001\u300b\u3002<\/p>\n

Part2\u3010\u8d8b\u52bf\u6d1e\u5bdf\u3011\u9884\u89c1\u672a\u6765,\u5349\u6728\u840b\u840b<\/strong><\/p>\n

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Part3\u3010\u6d41\u91cf\u73a9\u6cd5\u3011\u9006\u52bf\u589e\u957f \u5ddd\u6d41\u4e0d\u606f<\/strong><\/p>\n

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\u90b1\u5d07\u5fd7,\u6e38\u65cf\u7f51\u7edc\u6587\u521b\u603b\u76d1,\u5341\u516d\u5e74\u6e38\u620f\u6587\u521b\u4ece\u4e1a\u7ecf\u5386,\u4f5c\u4e3a\u4e3b\u521b\u8bbe\u8ba1\u300a\u5927\u5bcc\u7fc18\u300b\u300a\u4ed9\u5251\u5947\u4fa0\u4f20\u4e94\u300b\u300a\u5929\u6daf\u660e\u6708\u5200OL\u300b\u300a\u4f0f\u9f99\u8bb0\u300b\u300a\u5c71\u6d77\u957f\u6b4c\u300b\u300a\u5c71\u6d77\u955c\u82b1\u300b\u7b49\u9879\u76ee,\u5728\u4e16\u754c\u89c2\u8bbe\u8ba1\u3001\u4ea7\u54c1IP\u5316\u3001IP\u5b75\u5316\u53ca\u8fd0\u8425\u7b49\u65b9\u5411\u6709\u81ea\u5df1\u72ec\u7279\u7684\u8ba4\u77e5\u548c\u7406\u89e3\u3002\u5728GMCA\u73b0\u573a,\u4ed6\u5c06\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2\u300a\u300c\u6587\u521b\u5e02\u573a\u300d\u6e38\u620fIP\u4ea7\u54c1\u5316\u7684\u53d8\u73b0\u5347\u7ea7\u4e4b\u8def\u300b\u3002<\/p>\n

Part4\u3010\u8fd0\u8425\u7b56\u7565\u3011\u589e\u91cf\u8776\u53d8 \u67f3\u6697\u82b1\u660e<\/strong><\/p>\n

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\u9ec4\u7ecd\u6770,\u8611\u83c7\u8857CSO,\u6bd5\u4e1a\u4e8e\u7ebd\u7ea6\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66,2018\u5e74\u52a0\u5165\u8611\u83c7\u8857,\u8d1f\u8d23\u516c\u53f8\u4e0a\u5e02\u9879\u76ee,\u5e2e\u52a9\u8611\u83c7\u8857\u6210\u529f\u767b\u9646\u7ebd\u4ea4\u6240(NSYE:MOGU),\u76ee\u524d\u8d1f\u8d23\u4f01\u4e1a\u6218\u7565,\u4ea7\u54c1,\u589e\u957f,\u793e\u533a\u7b49\u4e1a\u52a1\u677f\u5757\u3002\u66fe\u5c31\u804c\u4e8e\u7f8e\u94f6\u7f8e\u6797\u6295\u8d44\u94f6\u884c\u90e8,\u8d1f\u8d23\u5927\u4e2d\u534e\u533a\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u4e0a\u5e02\u878d\u8d44\u548c\u5e76\u8d2d\u9879\u76ee\u3002\u5728GMCA\u73b0\u573a,\u4ed6\u5c06\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2\u300a\u300c\u589e\u957f\u65b0\u5ba0\u300d\u5982\u4f55\u7ecf\u8425\u8d85\u7ea7\u7528\u6237\u2014\u2014\u589e\u957fZ\u4e16\u4ee3\u300b<\/p>\n

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Part5\u3010\u54c1\u724c\u8425\u9500\u3011\u6570\u667a\u601d\u7ef4 \u767e\u8238\u4e89\u6d41<\/strong><\/p>\n

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